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Social Media Specialist

Ray White is a household name in Australia and New Zealand, a name synonymous with the property and real estate industry, home loans and mortgages and insurance.  Established in 1902, Ray White has evolved into Australasia's most successful real estate business, now approaching 1,000 individual offices in Australia, New Zealand and South East Asia. Last year, Ray White sold over $40 billion worth of property. In addition its network manages 160,000 investment properties on behalf of its landlords. Ray White today is still a family owned business, now spanning residential, commercial and rural property as well as home loans, property management and property funds investment.

An opportunity exists for a full time Social Media Specialist based in our Marketing team in Sydney.  As the in-house publisher and creator of video, digital and print content you will be responsible for generating brand buzz and aligning internal and external messaging across all channels.  You will continuously seek out new and innovative ways to make Ray White a leading brand in the social space and support our network across Australia and NZ with all things social.  

Skills and Experience:

  • Tertiary or similar qualifications in communications, public relations or journalism preferred
  • Three+ years background in social media & / or  journalism
  • Experience with social communities
  • Experience generating branded content
  • Curiosity and creatively brave: being resourceful and proactive 
  • Exceptional attention to detail

About You:

  • Love coming to work everyday with the desire to create something great - and the discipline to make it happen
  • Are curious and creatively brave: being resourceful and proactive are two key traits everyone in the team possesses
  • You own it: put 100% in and be responsible and accountable for making each and every project exceptional
  • Are a pro juggler: your time, tasks, people and jobs - organisation is key
  • Thrive in a busy environment & love working in a team
  • Have exceptional attention to detail - no room to budge on this
  • Are agile - sometimes your day just won’t go as planned - and you need to be cool with that

Key Responsibilities:

  • Brand social media management
    • Create and manage annual content plans based on strategy developed with your manager across our key social channels: facebook, LinkedIn, Twitter, Instagram & Youtube for core business units
    • Collaborating with various internal and external stakeholders and vendors to bring the plans to life
  • Internal Content Creation
    • Creation of monthly, quarterly and annual internal content pieces e.g. Whitepaper, White Report, QLD CEO Quarterly Update, NSW monthly Podcast series etc
  • Campaign / product support
    • Work with wider team to provide content and social integration for all campaigns  & new product launches including development and execution of relevant content & plan (approx 5-6 launches per year)
  • Social listening & complaints management
    • Monitoring of social listening tools (Hootsuite) to:
      • Understand brand sentiment
      • Monitor competitor activity
      • Monitor complaints and PR risk, escalate to appropriate internal channels (customer care coordinator, PR manager or Crisis PR manager)
  • Network social media management
    • Management of social media distribution platform (Manalto)
    • Management of the social media page on Whiteboard (intranet).
    • The face behind socialmedia@raywhite.com - you’re on hand to answer questions from the network (or point them to the relevant resource on Whiteboard)
    • New office / agent social media set-up & assistance
    • Conduct training on social media products / tools & programmes at network events
  • Other
    • Maintain,  develop and enforce the social policy and guidelines
    • Be accountable for the visual identity of the social pages (working with Customer Experience Manager)

In return you will work for a market leader, you won't find a more supportive, loyal, and passionate team or company - where all ideas are embraced and curiosity is encouraged. If you want to be part of a collaborative team in a company where you can actually make an impact - we'd love to speak with you.

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